61 - Create a Restaurant Monthly Impact Report | Restaurant Marketing

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Working at a restaurant is meaningless!  


Let's face it, that's the hard truth. We work long hours
preparing the food for our customers. Like we spend days making
the dough, we shred cheese, slice vegetables, roast meat,
etc.  Whatever you serve in your restaurant, you put days of
work to get that ready.  


We do something that when a customer orders, hopefully within
25-20 minutes, we can provide them that food. And you know, in
reality, that food in a few hours is going to end up in the
toilet and get flushed. 


This industry is very tough. Working in a restaurant in itself,
and running a restaurant is meaningless.  Sometimes we are
stuck in the cycle of interviewing people, hiring them, training
them, coaching them, terminating them, or they quit.  Doing
these things every single week can be exhausting.  


October 26 is a MAKE A DIFFERENCE DAY!  Today we are talking
about how we, as restaurant professionals, can make a difference
in the lives of our customers, our people, and our
community.  This is something that I learned from watching
Walmart's Shareholder Meeting (you can look this up on
YouTube).  


Public companies like Walmart, Amazon, Facebook, and more have
quarterly shareholder report that they send out. Pizza Hut,
Domino's, and Papa John's are also part of that.  They
strongly recommend you look into those numbers. As mandated by
law, they do have to report in public their sales. They announce
what they've been doing, and where the direction of the company
is going for their shareholders.   


This Walmart's Shareholder Meeting is quite different. They had a
massive stage with bands, performers, and invited famous people
to talk like Hollywood actress Jennifer Garner.  They had
brought their folks from different parts of the world where
Walmart is operating. Their CEO and other officials would come on
stage, and there was music and dance. It was all about more of
celebration.  


They share the progress of the company, the differences they made
for the meals they serve. Altogether the things they've been
doing, they were celebrating it during this Shareholder
Meeting.  


Watching this made me realized some things that we can apply to
our restaurants. I would like to share what I learned from that,
and what we've started implementing for our restaurant every
single month that helped us to: 


Build our brand and reputation in the community. 

Be well known to people.

Give meaning to the work that we're doing daily  



Since then, we have been creating what we call a MONTHLY CUSTOMER
IMPACT REPORT. This is directly reporting about the impacts that
we had as a restaurant in our community. We show this through
different platforms such as our social media, website, email
newsletter, Facebook notes, Google post, etc.