66 - 5 WRONG ways to use social media in 2020 | Restaurant Marketing

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Social Media for Restaurants in 2019
https://youtu.be/a3iUDVf8dp0

Why should you continue to post on social media despite the
low reach? https://anchor.fm/makingdoughshow/epi...

Who uses text message marketing in
2019?https://www.youtube.com/watch?v=hTM05...






We all know that our customers are indeed on various social media
platforms. People spend hours on Facebook, Instagram, YouTube,
TikTok, etc. 


Consequently, being in the restaurant business, we also need to
be present where they are at. 


The result that you are getting isn't outstanding. 


And the question is, how are we going to know if we are doing it
right or wrong? 


In this show, you will learn about the five possible ways that
you are using social media wrong:





1. You have not defined success on social media. You must
measurably define success for you to know if it has been
achieved. 


2. You are just focused on sales. If your business is on social
media and your only goal is to increase your sales, then you are
not maximizing the usage of this powerful tool. 


3. You have not set a system in place to measure sales that come
from social media. You need to set up some guidelines or
standards for you to measure success in using it. 


4. You are using social media like it’s 2017! You need to
understand that if you don't have new strategies in place, and
you are not using these powerful tools as if it is 2019 or 2020,
then you are using it wrong.


5. You don’t batch your content!  Capture photos and take
videos. Batch-create the captions that go with your posts, and
then batch schedule everything. 











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// WHO:


Hengam Stanfield is the co-owner of two restaurants in San
Antonio alongside his husband Matt. Their background is in
engineering. They tripled their restaurant sales in less than 5
years with 0 prior restaurant experience.They believe every
restaurateur deserves owning a restaurant that does not own them.





#RestaurantOwner #RestaurantMarketing