97. 10 Tips to craft a SUCCESSFUL Restaurant Meal Kit and market it | Restaurant Marketing

10 Steps to a Successful Restaurant Promotion:
https://www.makingdoughshow.com/resources





How we’ve been promoting our Pizza Kit:


Pizza Kit Instructions
https://www.facebook.com/watch/?v=141554197258389

Turn your pizza kit into a CALZONE:
https://www.facebook.com/watch/?v=881252609058653

Turn a pizza dough into zeppole donuts
https://www.facebook.com/watch/?v=225357742046406






If there's one good thing that this pandemic has brought
to us, it is to witness how resilient and optimistic we are
despite all the chaos. That even in this darkest time, we see our
fellow restaurant owners trying their best to stand tough and
continue to fight in this battle.


I've seen a lot of restaurants coming up with new and
creative solutions to serve their customers in the face of this
crisis. One of these is creating meal kits.


As a way of helping my colleagues in the restaurant
industry, I would like to share some tips to craft a successful
meal kit and how to promote it:


1. Put yourself in your customer's shoes -observe your
menu and choose an item that is popular and easy to
prepare.


2. Consider the cost, specifically, the
packaging.


3. Study how you are going to price your packages based
on the customer's perceived value.


4. It should pass the Friday 6:00 PM test -make sure that
execution is not too complicated.


5. Make creative content, like funny videos, enticing
photos, and engaging stories, and promote through:



Social media platforms (Facebook and
Instagram)


Facebook Groups


Your website


The 4-walls of your restaurant


Upselling



6. Use Text Message Marketing to communicate with your
customers, it's fast, and has high open-rate.


7. Include the promotion in your email
marketing.


8. Utilize Google Posts to highlight your product -it's a
free feature on Google that allows you to publish your stories
and goods/services directly to Google Search and Google
Maps.


9. Use Facebook ads to bolster your reach and continue to
build your brand.


10. Go for bulk orders -reach out to schools/teachers,
churches, companies, etc.