The anti-thesis of SaaS playbook | Raghu Ravinutala, Yellow.ai | BTS E3 | SaaSBoomi Podcast

Raghu's yellow.ai is a story of beginner's mindset and breaking the
mould continually. He has been to chip design and semiconductors
not into software domain for 15, 16 years and haven't heard of the
word CX till 2016. Learn more on how Yellow is creating a leading
international brand in the intersection of messaging, CX and AI.
Here are the other key take aways from this episode. -Find out how
they came up with the name Yellow despite its SEO implications?
-How they got enterprise customers when they were a 4 member team
-What does the marketing org chart look like today considering
teams in India, SEA, NA, LATAM? -Nuances in positioning and
messaging for each of the markets, how they're different for
emerging markets and western markets -How the organizational
structure in a company is never fixed but fluid? -What're the two
sides to product marketing? -In SaaS marketing org, who should PMM
report to - CPO or CMO? -How to stand out in a commoditized market
and build trust? -What's the paradigm shift in new age CRM? -How
Microsoft accelerator helped in getting more enterprise customers?
-Are Indian enterprises laggards or innovators in terms of software
adoption? -What're the aspects to keep in mind while changing your
positioning? What're its impacts? -The step by step process of
getting into Gartner Magic Quadrant and the team structure