Using Growth Marketing & GenAI to Generate 10K+ Leads a Month! | Marketing Nation Podcast E4

Step into the intersection of technology and marketing with the
latest episode of the Marketing Nation SaaS podcast. Hosted by
Arvind Parthiban, the Co-Founder & CEO of SuperOps.ai, this
episode welcomes Ramesh Ravishankar, Co-Founder and CGO of
Highperformer.ai, whose previous stints at Freshworks and Google
have armed him with unparalleled insights into the digital
marketing world.


This conversation delves into the evolving landscape where AI
meets content creation, debunking myths about AI's role in the
future of marketing jobs by highlighting its potential to enhance
human creativity and efficiency. Ramesh shares his journey with
Highperformer.ai, offering a unique perspective on leveraging AI
to build a robust social presence and the strategic importance of
identifying your Total Addressable Market (TAM) early on.


Get a glimpse into product-led growth strategies that attract
leads organically, and the critical decision-making between
inbound and outbound marketing based on the stage of your company
and the current market demands. The episode draws inspiration
from Freshworks' success, showcasing how optimizing AdWords
strategy and managing lead quality can scale a business from
serving SMBs to mid-market enterprises.


Join us for this engaging and insightful session, designed for
both budding entrepreneurs and seasoned marketers looking to
navigate today's dynamic digital landscape with confidence and
creativity.

 


Key Takeaways:


1:13 - Content Marketing Revolution: AI's Role


3:40 - Ramesh's Journey: Freshworks to Google


5:33 - Highperformer.ai: A Strategic Odyssey


8:49 - Startup Success: Unlocking TAM


13:11 - Growth Hacking with Free Tools


21:07 - Scaling Up: From SMB to Worldwide


23:58 - Lead Quality: Marketing vs. Sales Dynamics


28:10 - The Lead Conversion Debate


29:51 - The Inbound Marketing Roadmap: Strategic Insights


32:06 - Advanced Tactics in Lead Generation


40:39 - GenAI: Transforming Marketing Workflows


43:55 - SEO Evolution: The AI Content Impact


Key Mentions:


ChatGPT


Freshworks


Google


AdWords


LinkedIn


Salesforce


Sora.ai