Hidden Power: Process of Marketing - Maansi Sanghi, iMocha | Marketing Nation E2 | SaaSBoomi Podcast

“Never change your SEO team while shifting from SMB to
enterprise, because once lost, never regained.” Join Maansi
Sanghi and Arvind for more such knowledge bombs as they deep-dive
into the world of product marketing. 


Maansi takes us through her journey of product marketing, and how
the team at iMocha braved the tumultuous shift from an SMB model
to an enterprise model of marketing. You’ll also find a lot of
tips and tricks on how to refine and hone your processes and your
pipelines inside your organization. 


Tune in with Maansi and Arvind as they break down and examine the
bare bones of a business and the best practices for marketing
teams.


Key Takeaways


02:25 – Forming strong teams


04:50 – Indispensable players in a marketing team


05:10 – iMocha’s team structure


05:45 – The dichotomy of inbound and content teams


08:25 – From SMB to Enterprise


11:40 – Your demand generation engine


13:19 – Do you have a channel problem or a marketing problem?


16:12 – Enterprise marketing tenets


18:12 – iMocha’s training protocols


22:27 – Setting OKRs for your team


30:52 – How deep is your sale?


33:40 – Positioning yourself in events


43:11 – Making an impression on your customer


46:29 – Rapid Fire!


Key Mentions


iMocha - 05:09


FreshWorks - 08:15 


HubSpot - 27:11


MS Excel - 27:14


Fanatical Prospecting by Jeb Blount


 - 51:08