Re-thinking enterprise SaaS marketing - Nivedha Sridhar, Facilio | BTS Ep4 | SaaSBoomi Podcast

When you’re in enterprise SaaS and your target customers are not
mainly online, how will you go about setting up an inbound
marketing engine?


Facilio operates in a multibillion dollar facility management
industry & has operations across continents, serving
customers from small real estate groups to conglomerates. Its
solutions are flexible & modular to improve margins across
real estate verticals. 

The role of marketing in enterprise SaaS is very underrated. It
requires a lot of understanding of the market dynamics,
identifying key players, getting the messaging right &
communicating the value proposition of the product. Since, sales
muscle is often used as a GTM strategy, subtle marketing can add
a lot of value & complement it with a soft push. 


Tune in to BTS podcast E4 with Nivedha Sridhar (Director -
Marketing, Facilio) who also had joined them as their founding
marketing team member.


Here’s more takeaways from the episode


Category awareness and urgency matrix

Why buy - why buy now - why buy us - matrix

Secret sauce of content marketing for enterprise SaaS

How did they get million dollar deals via inbound marketing

Winning the whales: Hacks to build credibility and close
large deals

Building website that speak enterprise SaaS

3 content types that your marketing funnel shouldn't omit

Website design as an edge in enterprise SaaS

Winning the whales: Hacks to build credibility and close
large deals

Cracking million dollar deals with inbound marketing

Cracking the ICP identification framework

Acquiring the first 10 enterprise customers



Tune in for more insights, happy listening!