Magic of Inbound Marketing & SGx - Abhishek Ballabh, ExtraaEdge | BTS E13 | SaaSBoomi Podcast

ExtraaEdge is an early start-up founded in 2016, currently
powering 350+ Educational Institutes with the cloud computing
solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist)
& Sushil Mundada (ex. HSBC - Lead BA & CRM Architect)
ExtraaEdge delivers all the required tools for End-to-End
automation of admissions processes. With their combined passion
for education and knowledge expertise in Data and CRM, they
contribute by developing ExtraaEdge.


In this episode, Varun and Arvind explore Abhishek Ballabh’s
journey of founding ExtraaEdge and his experience of SaaSBOOMi’s
SGx program. Abhishek shares various marketing insights and
anecdotes about his journey so far and how his new found
“yoda-mindset” has taken him and his company from a primarily
hustle-driven outbound sales company to now being predominantly
inbound marketing-driven organization.


Listen on as this trio share some great insights and banter.
Key Take aways

0:41 Welcome and Introduction to Abhishek Ballabh &
ExtraaEdge


2:59 CAGR Banter


4:03 Marketing Org Chart


7:17 Desi Perception of Marketing & Sales


8:41 Coupling the effects of SGx and Covid


10:18 Lessons learnt in SGx put to practice


11:43 SGx - Growth Vipassana for entrepreneurs 


12:44 Who reports to Marketing?


19:58 Founder Branding


21:20 Channeling one’s Yoda-mindset


22:49 Being the face of the brand


26:55 ExtraaEdge’s transformation Pre and Post SGx


30:41 Apple’s DRI concept 


31:56 Transformation from Outbound Hustle to Inbound Marathon


36:28 First International client through ABM


41:57 Maximizing MarTech through ExtraaEdge Certification Academy


48:46 Being synonymous with your industry


49:47 Stacking Marketing Dominoes across the prospects journey


52:10 The push and pull of Marketing & Sales


53:39 Founder being a student of Marketing & Conclusion
Key Mentions

1:48  HSBC  


2:09 Mindtickle  


4:41 Jessica Livingston, Paul
Graham, Y Combinator  


6:30 Sushil Mundada 


6:43 SaaSBOOMi Growth X program  


8:25 Sachin Bhatia  


20:20 Niti Ratnaparkhi 


20:58 Yoda (Star Wars)  


30:16 Apple


30:18 Steve Jobs  


36:52 Ankit Oberoi & Ad
Pushup  


37:20 Bits Pilani Dubai


39:35 Nikhil Sutar  


43:46 Career Guide 


48:01 Robert Cialdini  


48:47 Almabase  
Happy watching!