Channel Partners in SaaS - Anand Venkatraman, Growthloop | Marketing Nation E1 | SaaSBoomi Podcast

For the next 45 minutes, join our guest Anand Venkatraman as he
and Arvind dive deep into the murky waters of partner channel
marketing. It's a power packed episode filled with gems of
knowledge and wisdom that could substitute for an MBA
lecture. 


Anand introduces the world of partner channels (yes, it's non-MBA
friendly), and then goes into the nitty gritties of how to
cultivate that side of the business, the best practices while
working with partners and the most common mistakes you're better
off avoiding when it's your turn. 


Tune in and listen to Anand and Arvind dissect some really
abstract concepts with crystal clear insights—on the very first
episode of Marketing Nation!
Key Takeaways

00:00 - Intro 


03:25 - Partner Channels 101


04:20 - The Revenue Partners


08:04 - The Technology Partners


09:58 - Owning the partner channels


15:00 - A small start-up’s cheat sheet for partner acquisition


20:40 - Vetting a partner’s account books 


22:19 - SuperOps’s journey with partner channels


23:20 - Feeding the partner engine


27:30 - Common mistakes to avoid


32:25 - On the importance of PRM 


33:57 - Taking MDF more seriously


35:33 - A shifting market - On-prem to SaaS


44:05 - Anand’s message to founders


 
Key Mentions

00:38 - Salesforce


00:40 - Akamai


00:42, 38:41 - FreshWorks


00:47 - CleverTap


01:00 - Growthloop.ai


06:49 - TCS, Accenture, HCL


08:41 - Line Messenger


08:48 - KakaoTalk


09:20 - Amazon, Google, Microsoft


22:20 - SuperOps


22:43 - Connectwise


22:43 - Kaseya