How UX writers can embrace content strategy (Kristina Halvorson)

First thing’s first: listeners to the podcast can get 15% of
tickets to Button! Use the code “UXWC” at checkout to get 15% off:
www.buttonconf.com.

Kristina Halvorson is the CEO and founder of Brain Traffic,
the coauthor of Content Strategy for the Web, the
founder of Confab Events, and the host of The Content
Strategy Podcast.


Her seminal article, The Discipline of Content
Strategy, was published in 2008 by A List Apart, the world’s
most popular online magazine for web professionals.


Needless to say, she knows her stuff.


This month Kristina will launch Button - Brain Traffic’s first
conference dedicated to product content strategy. In this chat,
we talk about Button, why UX writers should be excited about
it…but also, we pick up on something Scott Kubie and I discussed:
what is the future of UX writing?


Kristina makes the point that UX writers shouldn’t necessarily
stay UX writers forever. They need to embrace content strategy if
they want to move forward in their careers.


And we talk about how to do just that. I hope you enjoy our talk!


Check out:




Button (Get 15% off with UXWC15!)




Kristina on Twitter




Contentstrategy.com




Writers of Silicon Valley is on:




LinkedIn




Twitter


If you like this podcast, please leave a review!

Listeners get 20% off courses and workshops
at UX Content Collective!
Just use PODCAST20 at checkout.