Product vs content (Scott Kubie)

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A few weeks ago I made a post on LinkedIn that caused a little
bit of a stir. I said that content designers need to do more in
considering how content supports the greater product
ecosystem...and why that lack of curiosity might be holding them
back.


In essence, I was asking: which is more important - product or
content?


I got a lot of great responses, but Scott Kubie's was one that
stood out to me. His view was that my assessment of the situation
was a little upside down, and that we should talk about it.


So I did.


Scott and I agree that content designers need to think bigger,
but we're coming at this from slightly different directions. This
episode, we hash it out. I hope you enjoy it - it was a
productive, pleasant, and deep conversation that really left me
with a better understanding of Scott's position.


What we talked about:


Why Scott thinks content people are “playing small” — and
what they can do about it

What "content" actually is

The real role of content in a product 

The difference between interface copy and content that truly
drives value

Why structured content and content operations are the future

Scott’s candid thoughts on how to navigate industry
challenges and thrive

The content "death star":



Notable quotes:


“Content is what people are there for… not just the words on
the screen.” 

“There’s a massive opportunity available to any product
manager who wants to pick it up and run with it, which is to
start thinking about your content ecosystem.”



Resources Mentioned:


Apple’s Human Interface Guidelines



Where to find Scott:


LinkedIn

Scott's website



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