Going Down Memory Lane with Business Book Pioneer Jack Covert

Author Jack Covert is founder of 800-CEO-READ, a firm that helps
authors navigate the world of book sales. From advertising and
promotion to shipping and customization, they help authors
understand the marketplace and make the best decisions for their
unique objectives and situation. Jack talks about his start in the
publishing world, how he co-wrote The 100 Best Business Books of
All Time, and what authors need to successful sell books.