Brian Jud

An eye opening podcast on how to sell more books in places you
would never think to sell. Brian Jud, an executive director at the
Association of Publishers for Special Sales describes non bookstore
marketing, selling to retailers, non-retailers, and companies that
use books as promotional items. Brian explains how he started in
this business and learned how to sell the books that he wrote,
using them to become a speaker, using portions of them in
promotional info for companies, and how to fit his books to the
needs of each sale. He provides a number of resources for authors
on marketing and learning about the publishing industry through
booksellinguniversity.com and full-service options @ APSS.org or
bookmarketing.com.