Want to Be Truly Valued and Remembered?: An Interview With Jane Atkinson

Jane Atkinson is a powerful person, with a mission to help
speakers elevate their game and transform the lives of those
their audiences.


 


She’s so good that I hired her myself!


 


She’s down-to-earth, practical, and vulnerable at the same time.
She brought that same level of excellence to this interview.


 


Jane has been helping speakers catapult their careers for over 20
years.  She started as an agent representing speakers and
when several of them quickly went from 0 to 80 engagements per
year, she became known as an influencer in the speaking industry.


 


The following are two strategies Jane talked about to get the
opportunities you want, in your career, or on the stage:


 


       Pick a lane. Decide
what you want to be known for. Doing so allows you to focus on
increasing your value, and becoming a category of one.

       Create a promise
statement. What’s the promise of brand you? What’s the promise
your team makes to your customers?



 


Jane also shared two terrific tips of leaders preparing to speak
(and speakers, of course):


 


       Create your through
line. Create, as Doug Stevenson says, a “Phrase that pays,” or a
short statement that will be remembered after the speech is done.
Nike did this with, “Just do it.”

       Add stories. Make
them (your audience, and the people in your stories) the heroes
of these stories. We tend to remember stories, and the points
associated with them – share yours!



 


Jane’s books, “The Wealthy Speaker 2.0”, has been called “the
bible” of the speaking industry and her follow up book “The Epic
Keynote:  Presentation Skills and Styles of Wealthy
Speakers” is available now.


 


Click here to learn more about Jane and get your free Wednesday
tips.


 


Here’s to Your Greatness,


 


Misti Burmeister