Here’s the One Big Difference Between Begging and Magnetizing

Ever been in a touristy area where you were bombarded with
restaurant staff doing their best dance to get your into their
establishment? Often, they start with their own version of
“hello,” and then quickly make their way to, “Come eat?”


The first couple of times, saying, “No, thank you,” is no big
deal. But after a while it gets annoying, and you start avoiding
their side of the road.


Even still, one lady in Sorrento, Italy, called out across the
road to us, “Hey girls, what are you doing?” Apparently, she
thought this approach would work better than her usual of, “Come
and eat girls?”


“We’re going for a walk,” I responded, avoiding eye contact and
continuing in the direction of the shops.


“Well, stop walking and come eat,” she commanded, as if such a
tactic might actually work. And it did, just not to her
advantage. It literally made me stop and think—If you have to beg
us to eat there, your food probably isn’t very good.


From that moment forward, we avoided any restaurant with staff
trying to lure us in, and used Trip Advisor as our guide.
Interestingly, the restaurants we found through our searches were
so busy making delicious food and taking care of their customers
that they didn’t need someone on the streets luring people in.


The reality of this experience got me thinking—Where do I spend
time begging in my life, and why? It didn’t take long to begin
seeing where I have unknowingly begged—friendships, customers,
appreciation, opportunities and even love.


There’s a distinct difference between asking and begging. The
artist painting in the middle of the piazza in Aci Castello—a
small town just outside of Catania, Italy—demonstrated the art of
asking when she put the painting I was eyeing into my hands. Not
ready to buy yet, I thanked her, put it down and walked away.
Unable to get her passionate energy and beautiful artwork out of
my mind, I found my way back to the piazza the next night and
joyfully watched as she painted the picture I took home.


Beyond the painting, I bought her confidence, passion, and love
of the craft. She’s in business to make money, but ultimately it
was her unbridled love for her work that lured me back out late
into the evening as I watched her masterpiece come to life. It
was an experience I will remember for a lifetime and a lesson
that will stay with me forever.


Customers, friends, and moments of appreciation come and go, but
our passion and love for our craft (and ourselves) grows in
proportion to the attention we give it. While we’ll never be able
to control whether or not people like, appreciate, or pick us for
the opportunity, we get to control the time and effort put into
sharing our passion, while learning to trust that the right
people will come and the wrong ones will go. As one social media
expert once said, “The people who want your stuff, want your
stuff.”


The idea is simple and incredibly instructive. Rather than waste
time begging people to pick you, focus, focus, focus on
strengthening your confidence as you share your passion. People
buy confidence because it’s unique and tasty.


By focusing on making delicious dishes and creating a unique
eating experience, these restaurants wind up with excellent
reviews and attracting even more customers who want the very
experience they love to offer. The best chefs, artists, sales
professionals, speakers, engineers and the like, love their craft
and they want to share it with the world. Do you?


Consider joining me in taking on this challenge for 1 year: focus
your time and energy on loving the work you do and asking for
opportunities to do more of the work you love. Show up, give your
best, acknowledge yourself, appreciate the lessons you’ll
undoubtedly encounter, and watch as you become the one with rave
reviews and a line up of opportunities knocking on your door.


Here’s to your greatness,


Misti Burmeister


P.S. If you’d like to attract the NFL players of your industry
and aren’t sure where to begin, check out my latest book.