EP 02: Natasa Lekic – Imposter Syndrome, Priorities, and Building Your Mistake Muscle

Every business owner suffers from Impostor Syndrome--that feeling
that you’re a fraud and it’s only a matter of time until everyone
else finds out.


 


Yes, believe it or not, even I feel that way on a regular basis.


 


And so does my guest today–my dear friend and the founder of NY
Book Editors--Natasa Lekic. Despite those fraudy feelings, Natasa
knows how to show her business who’s boss.


 


Natasa is one of my only business owner friends who, whenever I
text her midday, midweek, I’m surprised if she’s actually
working.


 


Her business is lean and full of automation and systems that, as
she puts it, renders her basically useless. She has one full-time
employee, one part-time employee, and 35 contractors. Her
business gives her a beautiful lifestyle – she brings in about
$750,000 a year and last year she did it while taking 2 full
months off to travel to 7 different countries.


 


NY Book Editors is the premier affiliation of professional
editors and copy editors that help authors meet their writing
goals. Her editors have worked for Penguin Random House,
HarperCollins, Simon & Schuster, their booklists include New
York Times Bestsellers, winners of the Pulitzer Prize, and my
book–Badass Your Brand. I can personally attest to how badass her
business really is.


 


Despite her badassery, Natasa isn’t immune from feeling like a
fraud or even making mistakes. None of us are–and that makes
today’s conversation an important one.


 


If you are thinking about writing a book or have one in the
pipeline, definitely go to newyorkbookeditors.com for their
amazing articles, and maybe even to find an editor for your book!
Plus you should definitely check out Natasa on their YouTube
channel for stellar writing advice and inspiration.


 


You'll also find her interview with me there, where I share all
kinds of juicy details about how I self-published and then
self-marketed my book and got 100 reviews on Amazon in the first
month.


 


*Note* That quote at the end of the episode about the meaning of
life (that I couldn’t remember who said it)
it was Picasso that said that after all!!


 


Listen to the full episode to hear:


How “Imposter syndrome” is something almost every
entrepreneur I meet struggles with including both of us

Why Natasa built her business without using her face or name
and why she’s starting to put herself in front of the brand

How mistakes hold us back and how they can propel us forward

And “The benefits of knowing what you value in life” so you
can prioritize your business and life



 


Natasa’s Links:


NY Book Editors

Twitter: @nybookeditors

Instagram: @nybookeditors

Facebook

YouTube Channel



 


Pia’s Links:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com