EP 05: Ciara Pressler – The Allure Of Outsourcing, The Marketing Racket, and Whether Anyone Deserves to be a Business Owner

Do you embrace marketing and selling? Do you relish the chance to
share what you do with the people who need it?


 


Or are you hoping to pass off marketing and selling to someone
else as quickly as possible?


 


Hiring an expert to help with marketing and sales can be a great
idea, but only if you’ve gotten your hands dirty and taken the
time to learn–and embrace–it first.


 


Maybe you read some books, take a course or two, or hire a coach
to help you beef up your marketing and sales skills. Jumping in
the deep end with marketing and sales might just be your first
step in showing your business who's boss.


 


The truth is that there’s a whole marketing racket waiting to
take advantage of you and your cash flow just because you want to
get marketing and sales off your plate. But a real boss invests
time and energy into knowing what works before you outsource it.


 


I sat down with my friend Ciara Pressler–an amazing entrepreneur
and successful author–to talk about marketing your business, the
allure of outsourcing, how to not get taken advantage of by the
marketing racket, and so much more.


 


Ciara is the founder of Pregame and author of Game Plan: Achieve
Your Goals in Life, Career, and Business. She advises
entrepreneurs, business leaders, and creative professionals on
creating their personal Game Plan for success and is disrupting
the coaching industry with an innovative model that makes expert
business and marketing coaching accessible to game-changers at
all levels of business.


 


Listen to the full episode to hear:


The allure of outsourcing and whether delegating is a good
thing or just an attempt to get out of something you don’t want
to do

How the marketing racket makes hiring services such a
crapshoot and how to protect yourself from getting taken to the
cleaners

What the difference is between hobbies, jobs, and freelancing
and being a business (hint: an LLC or website isn’t it)

How premium pricing leads to the premium clients you want

And how you can never do things like raise your prices or
‘make more money’ unless you get to know your business’ numbers



 


Ciara’s Links:


ciarapressler.com

Pregame HQ

YouTube Channel

LinkedIn

Instagram: @pregamemag

Twitter: @pregamemag



 


Pia’s Links:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com