EP 10: Jean Tang – Repurposing Content, Hiring a Copywriter, and When Good Content Is Just Not Possible

Creating a single piece of quality content takes a TON of time.


 


And, as entrepreneurs, we only have so much time to devote to
content creation.


 


Sure—you can hire a copywriter to do it for you —but you can
always get more bang for your buck by repurposing your content,
therefore, stretching out the initial time you put into it.


 


Here’s an example. Right now, I write an article for Forbes every
week. Because of the time it takes to create something that I
feel good about, I have pretty much forgone writing anything for
my own website.


 


But with repurposing, there are quick, easy ways to create
multiple pieces of content from a single article—without spending
too much time doing it.


 


On today’s episode, I’m talking with a long time friend,
neighbor, and boss of her business, Jean Tang. 10 years ago, Jean
founded MarketSmiths to provide insightful, inclusive content to
help corporations grow. She, along with her team of 16
copywriters, create badass, razor-sharp strategy, impenetrable
logic, and a devastating charm offensive at scale.


 


Tune into this episode to hear:


How to get the most out of hiring a copywriter

How to become famous while networking

When good copy is just not possible—and what you must do to
fix it as a business owner

PLUS, we brainstormed ideas for repurposing my content and
Jean gave some pro tips you can apply to your business



Learn more about Jean:


MarketSmiths.com

TedX: Declaring War on the Bland

LinkedIn: MarketSmiths

Facebook: MarketSmiths

Instagram: @copywritingforhumans



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com