EP 17: John DeMato – Persuasive Visual Story, Pivoting During COVID, and Capturing the Magic Shot

Do the photos of you online represent the best you?


 


Are they representing you like a true expert?


 


Do they let your personality shine through or are they a little
stiff?


 


It’s not uncommon for business owners to grab a camera and have
their friends take a few shots for their website or simply open
selfie mode on their iPhone and upload the best of the shots to
their social media accounts.


 


These kinds of pictures do the trick—but, as you’ll hear today,
having a persuasive and cohesive visual strategy across all your
online channels takes more than a nice photo or two.


 


On today’s episode, I’m excited to introduce branded lifestyle
portrait and virtual photographer, John Demato. John collaborates
with speakers, trainers, and other expert-based business owners
to create an emotional connection with their audience through
persuasive visual storytelling.


 


John helped me get over my fear of the camera and has shot most
of the photos of me online, including my book cover. And as
you’ll hear in the episode, I cannot tell you how powerful it was
for my brand to get a library full of branded lifestyle photos
and how quickly it helped me level up in the eye of my audience.


 


Tune into this episode to hear:


How John successfully pivoted his in-person photography
business to virtual during COVID

What really needs to happen between you and your photographer
if you want that MAGIC shot that connects with your audience

What you need to do if you want to turn your passion, in
photography or otherwise, into a sustainable and fulfilling
business



 


Learn more about John DeMato:


johndemato.com

Connect with John on LinkedIn

Connect with John on Facebook

The Persuasive Expert Photo Program

Persuasive Visual Storytelling Guide for free



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com