EP 24: Susan Boles – Positioning as an Entry Point, Unconventional Strategies for Your Business' Ecosystem, and Embracing Process

Behind the scenes you bring a ton of expertise and value to the
table.


 


And when you’re marketing your business, you might want to
showcase that expertise—whatever your unique combination of
skills and talents you have that make your business, well,
YOURS—like it’s the only thing that makes you different.


 


But what you might not know is that positioning yourself as the
expert of all the things might work against you. That’s why it’s
essential to reposition your work by narrowing in on who you want
to work with and what you want to help them do.


 


When we repositioned our agency-style branding company, we went
from serving huge clients to only selling Brandups to 1-3 service
businesses. The work was almost entirely the same but the process
in which we delivered it, who it was for, and what it was called
were all more specific.


 


Today’s guest, Susan Boles, went through a similar experience.
The way she presents herself has evolved over the years; however,
the core of the work hasn’t changed all that much at all.


 


Susan is a Virtual CFO and Finance and Operations Strategist for
agencies, consultants & coaches at ScaleSpark and she's on a
mission to help founders build sustainable, resilient businesses
that punch above their weight.


 


She's also the host of the Break the Ceiling podcast, the show
that breaks down unconventional strategies you can use to save
time, boost your profit, and increase your operational capacity.


 


Tune into this episode to hear:


How Susan went from hating sales and struggling to explain
what she did to using her lead product to close clients in 20
minute conversations

The difference between listening to client opinions of how
you should run your business, and responding to client needs you
know you can solve

How Susan brings knowledge on a lot of different topics to
the table, and yet keeps her positioning of her brand narrow and
tight so people can easily understand what she does and who she’s
for



 


Learn more about Susan Boles:


scalespark.co

Connect with Susan on LinkedIn

Follow Susan on Instagram

Follow Susan on Twitter



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com