EP 26: Ilana Preuss – What's Possible: Building Authority Online and Owning Your Brand and Voice

When you own your brand and voice, you are seen as the authority
in your space.


 


And when you’re the go-to celebrity?


 


EVERYONE wants to hire you—and they’ll pay whatever high prices
you want.


 


But if you haven’t been showing your business who’s boss, you
might be stuck in a pattern of feast and famine. You might be
hustling to get clients with tons of emails, calls, and
proposals—or so busy working for your clients that it feels
impossible to do business development for future clients.


 


Inevitably, this style of working cycles over and over again. The
hustle never stops.


 


Thankfully, there’s another way to take your business to the next
level—through building your authority online so you’re seen as a
respected expert in your space.


 


This is exactly what today’s guest went through—from doing really
well to struggling to make sense of her business offerings—to
well-known and booked out two months in advance. Who doesn’t want
that?! And she made that happen by staying laser focused on
building her celebrity status by sharing her value online in
talks and in articles.


 


Today, I’m so excited to be speaking with Badass Business owner,
Ilana Preuss.


 


Ilana’s company, Recast City, helps bring local “main street”
economies back to life by partnering with local leaders to bring
businesses back to downtown, particularly small-scale
manufacturing businesses. It’s fascinating work—unlike anything
anyone else I’ve worked with—and it’s been equally fascinating to
watch her apply these badass brand and business principles to her
company, especially because nobody in her space is doing anything
like this.


 


Ilana is also the author of the forthcoming book, Recast Your
City: How to Save Your Downtown with Small-Scale Manufacturing,
being released by Island Press in spring 2021.


 


Tune into this episode to hear:


Why Ilana chose to apply these badass principles in her
business, even though doing things like putting her prices on her
website and packaging her services is unheard of in her industry,
and the response she’s gotten

How COVID seemed like it was going to bankrupts her clients

What she focused her efforts on in March and April that
resulted in selling her lead products like hotcakes in August

How systems have completely transformed how Ilana spends her
time in her business, and actually frees her up to keep chasing
the next new and exciting idea



 


Learn more about Ilana Preuss:


Recastcity.com

The Cavalry Isn’t Coming

Connect with Ilana on LinkedIn

Follow Ilana on Twitter

Follow Ilana on Instagram

Follow Ilana on Facebook

Recast Your City Book



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com