EP 31: James Heaton – Holding Ourselves Accountable, Continuous Learning, and the Real Value of Our Failures

It’s almost 2021 and that means it’s the PERFECT time to make a
plan and set goals.


 


Where can you declutter and make space for the badass business
building activities that will serve you and your goals?


 


What processes, software, product offerings or tasks have you
been doing for awhile that aren’t moving the needle forward in
your business?


 


How can you hold yourself accountable, make room for learning,
and embrace your failures to move forward?


 


I will tell you: focus is your friend!


 


Too many people are overwhelmed in their business because they
have so much to do—and yet, most of their activities aren’t
moving the needle at all. And yet they continue to do the same
thing over and over with the same lackluster results. Cue the sad
face.


 


If this sounds like you, then it’s even more important to focus
because that is a good next step if you want to show your
business who’s boss.


 


Today, I’m chatting with James Heaton, a friend I picked up from
back in my networking days. James is the Lead Strategist &
Creative Director of Tronvig Group, a brand strategy and
management consulting agency in Brooklyn.


 


Drawing on his 23 years of branding experience, James developed
the Tronvig Method. Its first step is a Brand Pyramid. This tool
enables strategic brand decisions. James believes that strategy
requires not only a differentiated brand position but also the
alignment of organizational passion, natural talent, and
operational behavior. Only then can your brand promises be kept.
Tune into this episode to hear:

Why holding yourself accountable to the advice you give to
others is essential to business success

How fear might be holding you back from focusing on the true
thing, as James say, that you’re better at than anyone else

What to do if you find that you’re doing work that you really
shouldn’t be doing

How to evolve your brand focus if it doesn’t feel like it
fits your vision anymore

Why specializing is better insurance than diversifying

Learn more about James Heaton:

Building Your Brand Pyramid

tronviggroup.com

Follow James on Twitter

Connect with James on LinkedIn



 
Learn more about Pia:

No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com