EP 34: Steve Wasterval – Building an Audience and a Sustainable Business From Your Creative Work

Merry Christmas Eve, everyone!


 


I hope you’re enjoying your holidays—whatever you celebrate (or
don’t celebrate!)


 


Steve and I didn’t celebrate holidays for years but now we’re all
about the holiday spirit so I hope you’re getting some R&R
right now.


 


Last week, things got personal when I had part one of my
interview with my partner in business and in life, Steve
Wasterval. We talked about our origin story as a couple and as
collaborators.


 


We also dug into all kinds of stuff about his evolution from a
creative who gave his paintings away, never signed them and
didn’t have any knowledge of—or desire–to sell his art to being
someone who is actively building a career as an artist.


 


This week, I’m continuing the conversation with Steve but we’re
going to focus more on how he’s building his art career. We’ve
applied a lot of the Badass Business strategies that I teach
entrepreneurs to his art business and it’s had a huge impact!


 


Stay tuned because I’ll be back with part three of my convo with
Steve where we’ll discuss the building of Wasterval Design and
get Steve’s perspective on the whole thing for the first time
EVER!


Tune into this episode to hear:


How Steve is building his art career and the badass business
strategies we’ve applied to his art business

How Steve builds his email list and what he uses as his lead
product

How Steve decided to niche down and the growth he’s seen in
his art business



Learn more about Steve Wasterval:


Stevewasterval.com

Follow Steve on Instagram

Steve’s Mini Painting Lead Magnet



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com