EP 36: Michael F. Schein – Secrets to Successful Propaganda, Bold Marketing Techniques, and Why You Need Them

Think about a group, organization, or—yes—even a cult that you
find repulsive yet seem to attract a TON of attention.


 


Instead of focusing on what you don’t like, look at what they’re
doing that engages their audience that turns them into (and
sometimes psychotically) loyal fans.


 


Any marketing strategy that is used for bad can also be wielded
for good. That’s why, as entrepreneurs, we need to be responsible
in how we use these tactics to ultimately create MORE value in
the world.


 


I believe that it’s our responsibility to drown out those that
use these tactics to just make money and sell snake oil. If
you’re selling something that can truly help other people, it’s
your responsibility to do what it takes to be seen by your
audience so they know you exist.


 


It’s a tough pill to swallow for most people who think
self-promotion is icky… but if you don’t embrace it you’ll be
stuck as the best-kept secret and those snake oil salesman will
be the ones your audience buys from.


 


And that’s no good for anyone.


 


On today’s episode I’m excited to have fellow marketer, owner of
marketing company Micro Fame Media, and now about to be published
author, business badass Michael F. Schein!


 


I always love getting together with Michael. He’s such a creative
thinker, an artist at heart and yet has a marketer’s mind. He’s
one of those people who’s genuinely curious and interested in
ideas and books. I always walk away with new inspiration and new
info when I talk to him so I know you’ll enjoy this conversation.


 


We’re also here to celebrate the release of Michael’s brand new
book, The Hype Handbook: 12 Indispensable Success Secrets From
the World’s Greatest Propagandists, Self-Promoters, Cult Leaders,
Mischief Makers, and Boundary Breakers, releasing on January
12th, 2021, with McGraw Hill!


Tune into this episode to hear:


Propaganda success secrets (and lots more from Michael’s
book!)

How one of them got Michael kicked off of Forbes but got him
GREAT press

Michael’s journey to actually getting a traditional
publishing deal—which anyone who is wondering whether to
self-publish or pitch for publishers is going to want to hear



 


Learn more about Michael F. Schein:


michaelfschein.com

Microfamemedia.com

Hype Book List

Michael on Twitter

Connect with Michael on LinkedIn

Connect with Michael on Facebook

The Hype Handbook (Amazon)

The Hype Handbook (Barnes & Noble)



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com



 


Mentioned in this episode:


Trust Me I’m Lying by Ryan Holiday

The Anarchist’s Cookbook