EP 37: Kristina Semos – Responding to Business Challenges Due to COVID Without Devaluing Your Brand

2020 was challenging for SO many entrepreneurs. For service-based
business owners working with other people face to face, life
turned on its head back in March.


 


It is NOT easy to transform your business. It’s even harder to
truly thrive—but today’s guest did just that in the wake of the
pandemic.


 


Today, I’m catching up with an old client who became a friend of
mine, which actually happens quite a bit—badass business owner,
Kristina Semos.


 


You might remember her from my book, Badass Your Brand, where I
shared the rebrand we did for her back in 2016. Kristina went
from charging hourly and hauling butt around NYC to meet students
7 days a week to selling a lead product that positioned her as an
expert and packaged services that she started delivering almost
entirely remotely… ONLY 4 days a week!


 


Kristina owns Ivy Lounge Test Prep, where she helps high
schoolers around the globe get into the colleges of their dreams
with high-end private tutoring for the SATs, ACTs and college
essays.


 


This new model became so profitable that Kristina ended up having
extra time to play with. She ended up opening a second business
based on her decades-long passion for astrology and turned it
into her second business, AstroOils.


Tune into this episode to hear:


How Kristina’s business completely stopped with COVID in
March of 2020 when they canceled the SATs and ACTs, and what she
did instead that tripled her list and landed her some highly
coveted speaking gigs in September

Kristina’s content creation process and how to land as the
top search result on Google

Her mindset shift around people who tell her she’s too
expensive, and how that shift encouraged her to RAISE her prices
in 2021 even though 2020 was a slow year for business AND SO MUCH
MORE!



Learn more about Kristina Semos:


IvyLoungeTestPrep.com

AstroOils.com

Ivy Lounge Test Prep on Facebook

@AstroOilsByKristina on Instagram



Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com