EP 40: Shannon Siriano Greenwood – Transforming a Business in Response to the Pandemic and Creating Unique Experiences — Offline or Online — For Your Community

We hear stories about how we should be, what our business should
look like, what we should look like every day.


 


But how are those messages hindering your ability to break out
and build the business you really want?


 


I designed my whole business, Worstofall Design, to help me truly
embrace my vision for myself and my life. This helped me break
free from doing things "the way things are supposed to be done"
and instead create a life that jives with who I truly am and what
I want.


 


I've found that breaking so-called rules is where the
differentiation often lies.


 


But if you're trying so hard to do everything "right" you might
be missing the opportunities that are right in front of you.


 


And, truly, there are no real rules, they're just stories, and
the sooner you ignore them and listen to what you REALLY want,
the more authentic your brand will be.


 


On today's episode, I'm speaking with the fabulous founder of
Rebelle, rule breaker, and badass business owner, Shannon Siriano
Greenwood.


 


I first met Shannon when she invited me to speak at Rebelle Con
back in 2018 and we hit it off immediately. She's a magnetic
personality which serves her well when building her Rebelle brand
and community and I was so excited to have a reason to catch up
with her on this podcast.


 


Tune into this episode to hear:


How COVID forced Shannon to transform her business from
offline and in person to bringing people together online

What it looks like to create experiences that invites people
to join a community

Shannon's challenges with taking her in-person conference
online and ways she still influenced the offline experience for
her participants

How our first jobs can heavily influence the businesses we
have today



 


Learn more about Shannon Siriano Greenwood:


What Kind Of Rule Breaker Are You?

SWELL by Rebelle

Readytorebelle.com

Rebelle Community

Follow Rebelle on Instagram

Follow Rebelle Con on Facebook



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com