EP 41: Michael Roderick – Building True Influence, Creating a Referable Brand, and "Finding Your Celine"

When you think about your brand, how referable is it?


 


What makes a referable brand, you might ask? Point blank, it’s a
brand that is easy to share with others. WHAT you do and WHO you
serve is crystal clear—and it’s all wrapped up in a short
sentence.


 


When I changed my business from “selling branding” to “selling
1-3 day brandups,” the referrals flowed to me like water in a way
they never did before. That’s not an exaggeration!


 


Today’s guest is an expert in creating referable brands. This is
simple but not easy stuff and I’m so grateful to have my old
friend from my networking days on the podcast today to share some
simple ways that will make a WORLD of difference in your
business.


 


Michael Roderick is not only the KING of networking and
connecting but he’s also the CEO of Small Pond Enterprises which
helps thoughtful givers become thought leaders by making their
brands referable, their messaging memorable, and their ideas
unforgettable.


 


He is also the host of the podcast Access to Anyone which shows
how you can get to know anyone you want in business and in life
using time-tested relationship-building principles. And his
background is pretty unique—he went from a high school English
teacher to a Broadway Producer in under two years until shifting
into the entrepreneur he is today.


 


As you’ll hear in today’s episode, if you work on the
referability of your brand, that might just be your next step in
showing your business who’s boss.


 


Tune into this episode to hear:


What it means to “Find The Celine” in your business—which
will probably be THE most memorable point you’ll take away from
this episode

A trick for eliminating the jargon from your brand and pitch

And a brilliant, simple, MUST ASK question you should put at
the end of every presentation you give from now on—I know I will!



 


Learn more about Michael Roderick:


Smallpondenterprises.com

Access to Anyone Podcast

Follow Michael on Twitter

Connect with Michael on LinkedIn



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com