EP 42: Nicole Antonio-Gadsdon – Where HR Fits in a Company's Brand, "Stealing" From Copywriters, and When HR Wears the Marketing Hat with Nicole Antonio-Gadsdon

Creating culture in your business comes down to WHO you hire.
Even if it’s just you right now, it’s SUPER helpful to think
about what kind of culture you want to create in your business.


 


Think about it:


 


Are you a work-hard, play-hard kind of company?


 


Are you a slow and steady, balanced place to work?


 


What do you WANT your business to be like? Because you can make
it happen NOW if you want.


 


I used to mindlessly roll out of bed and right into emails and
had no separation between work and life. Now that I have clear
boundaries, I get MORE work done—not less.


 


At some point I realized you can implement your goals for what
you want your company culture to be EVEN when you are just one
person or maybe two. And if you do that, when you ARE ready to
hire you’ll be much clearer on the kind of people you are looking
for and how they will help you grow the business you want.


 


On today’s episode I’m speaking with HR Rule Breaker, badass
business owner Nicole Antonio-Gadsdon.


 


Once I tell you about Nicole’s business you’ll wonder why YOU
didn’t niche here. Her company, Banana Pepper HR, works
exclusively with independent luxury hospitality brands, private
properties, and boutique hotels in the Caribbean*—smart right?*


 


Nicole is actually also our client, as in we designed her brand
and website, and like most of the people we attract, she brings
high-level expertise in a number of categories to her work which
is what makes her so special.


 


And that’s why she has some fancy clients, including Sir Richard
Branson’s Necker Island hotel and private estates on Moskito
Island.


 


You’re gonna love Nicole, and I think you’ll get a lot out of her
discussion about how to find the right people to hire, and how
you should look at hiring and building a team. Even if you don’t
want employees, which you know I have been against for years,
hiring great contractors to outsource to is critical to freeing
up your time, so I know this will be valuable for you to start
thinking about things differently.


 


Tune into this episode to hear:


How stealing from the copywriters can help you write an
AMAZING employee handbook that’s in tune with your company
culture

Why standardized interview questions are a no-go in Nicole’s
book and what she focuses on instead to cultivate the right team

The overlap between HR, PR and marketing

How HR helps your company deliver on its brand promises



 


Learn more about Nicole Antonio-Gadsdon:


bananapepperhr.com

77 Super Skills Interview Questions to Hire Remarkable
Employees



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com