EP 43: Lee Rowley – Getting Inside The Head of Your Clients, Finding The Words That Connect, and Why a Polarizing Voice Works and May Just Be What You Need

Ever felt like your marketing and copy was falling on deaf ears?


 


No clicks, no buys, no nothing. It sucks when a new product
launch or campaign doesn’t go the way you want. Your sales fall
flat and so does your spirit.


 


Of course, there’s another side to this: a world where you find
the perfect words that connect with your clients by getting
inside their head and they listen to every word you say and buy
the things you make.


 


But how do you find the right words to use to get their
attention?


 


Today’s guest is all about eavesdropping on your clients online.
By learning the language they already use, it gives you insight
into what will get their attention. It’s all about that specific
language about a specific experience that your clients are
thinking about that’s going to get them to notice you and listen
to you when you speak.


 


Lee Rowley is The Emperor of Words. He’s also an odd duck. On one
hand, he's one of the most sycophantically adored copywriters in
the English-speaking world, revered for creating copy that subtly
lingers in a buyer's mindspace until they HAVE to take action.


 


On another, he's a prolific spouter of quasi-Zen poppycock who
knows all too well the sound of one hand clapping. And on a third
hand (consider it an evolutionary spandrel), he's just a salty
middle-aged sideshow clown keeping the Internet awash in guilty
giggles. He'll teach you who your daddy is, that's for sure (and
you'll probably be a better marketer, too).


 


Tune into this episode to hear:


What Lee wanted to be when he grew up (and, no, it wasn’t a
copywriter)

All about Lee’s Avatar Immersion Method where you start by
focusing on the customer and work backwards instead of
implementing the Hero’s Journey that many copywriters use

How to use Facebook groups to listen in on client pain points
and use it in your copy

The mistakes you can make with using lots of different copy
and how that breeds distrust in customers



 


Learn more about Lee Rowley:


leerowley.com

Connect with Lee on LinkedIn



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com