EP 44: The Best of Show Your Business Who’s Boss – Amie Sheridan

I was recently visiting some old podcast episodes and I found a
few gem moments in our conversations that I want to replay for
you now and elaborate on a little bit.


 


The first one that really stood out to me was a conversation I
had back in June with Amie Sheridan in episode 6 (you can listen
to the full episode here.) We were talking about something that
really hits the nail on the head when it comes to the challenges
we face as entrepreneurs: the experience of doing something new
over and over and over again.


 


It feels like as an entrepreneur, I am pushing myself off of a
cliff almost daily and having to grow wings on the way down—and
that's by design. As entrepreneurs, we are constantly growing as
people and also looking for ways to evolve our businesses.
Because if your business is not growing and changing and
evolving, then it's going to be stale and stagnant.


 


Marketing is changing constantly, and if you're not able to
adapt, if you don't get comfortable with change, your business is
going to go out of business at some point. As somebody who does a
lot of marketing, I am at the forefront of all of this. I'm
constantly trying new things and changing and having to let go of
things that I've learned.


 


I mean, doing something new is always a challenge. By definition,
you’re doing something that you've never done before. You're not
going to be very good at something the first time around. You're
very likely going to make mistakes. You're very likely going to
fail at it.


 


But if you're an entrepreneur, you're going to have to brush
yourself off and get up and do it again until you figure it out.
I think what makes somebody a great entrepreneur is getting
comfortable being in that uncertainty, because if you let those
failures beat you down emotionally or mentally, or even
physically, you'll never have the strength to get back up and try
something new again.


 


Tune into this episode to hear:


How Amie went from struggling to figure out her brand message
in the fall to speaking to 100 of her ideal clients in the
spring—and in the middle of a pandemic

Why publishing your first blog post is terrifying—even for
Amie who’s been a writer for over a decade

How Amie leveraged a relationship to add 150 ideal clients to
her email list in 48 hours—and what it really took to make that
happen

Plus, we debate what's harder: birthing a baby or birthing a
business



 


And listen to Episode 6: Doing Something For The First Time
May Be Hard But It Gets Better and You Win All Along the Way,
with Amie Sheridan


 


Learn more about Amie:


amiesheridan.com

LinkedIn

Instagram @amiesheridan_

Twitter @amiesheridan



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com