Ep 49: Carl Gould on Having The Guts to Make the Obnoxious Offer No One Else is Willing to Make

 


Today, I'm bringing on a serious badass in the coaching and
consulting world.


 


Badass business owner, Carl Gould.


 


Now, it seems like everyone and their mother is a business coach
these days but Carl is going to put us all to shame.


 


First: he built 3 (!) multi-million dollar businesses by the age
of 40.


 


Then, he started and launched the super successful business and
coaching advisory company, 7 Stage Advisors, where, since 2002,
Carl has mentored the launch of over 5,000 businesses and has
trained, certified, and accredited over 7,000 business coaches
and mentors.


 


Carl has written 9 books, co-authored books like Blueprint For
Success with Ken Blanchard and Stephen R. Covey, and he has
spoken at Tony Robbins’ Unleash the Power Within seminar. Plus,
he has run the New York City Marathon twice!


 


So, yeah. He’s done some things.


 


On top of all this, he's just a really cool, laid-back guy with a
lot of great war stories and I am so excited for him to share
them with you.


 


Tune into this episode to hear:


How building a business that addressed the main customer
complaints in the landscaping industry was the Genesis of the
Obnoxious Offer

How it’s the job of a CEO to push limits and that when you
reach the edge of your comfort zone it’s time to redefine,
recalibrate your goals.

Why people are always willing to overpay - bragging rights! –
and why overpaying creates a partner in success

How Carl’s contribution to the coaching and consulting
community has become some of the standards in the industry

And why in the beginning, not being afraid to make it all
about you helps create a story that clients can relate to



 


Learn more about Carl Gould:


7 Stage Advisors

carlgould.com

LinkedIn @carlgould



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com



 


Resources:


Pia’s Forbes article - Guaranteed Press, Obnoxious
Offers, And A Better Way To Qualify Prospects