EP 53: Kia Abrera on Starting Up a Video Production Company and Addressing Marketplace Misperceptions By Being Transparent with Pricing

From burned out to noped out, was there a moment that made you
realize you’d had enough?


 


Today, we're going to talk to Kia Abrera about her journey from
burnt out, working until four in the morning at her high level
agency job to finally calling it quits and starting her own
thing.


 


Kia is the co-founder and CEO of Braveworks Inc., a 6-figure
video strategy and production company that specializes in videos
with attitude. She creates scroll-stopping content that takes
brave expert-preneurs from ME TOO to GO TO.


 


I met Kia last year when she joined my Badass Business Bootcamp,
and then leveled up into working with me in my group coaching
program, so I’ve had the pleasure of getting to know her and her
business intimately. She is such a great example of how it takes
more than expertise in your field to build a successful agency.


 


Today, we'll talk about the challenges of selling creative
services in a market that sees the tangible output, but doesn’t
understand the value of the creative process.


 


And we’ll discuss how the perception and expectation of “cheap”
labor in the Philippines has created additional challenges for
her business when selling premium services to an international
market.


 


Tune into this episode to hear:


The table-flipping moment that made Kia realize she had to
quit her ad agency job

Why she puts her pricing on an intake form, before a
discovery call is even on the calendar

How your content marketing needs to account for three levels
of audiences

How Kia is finding work-life balance on an international
schedule by packaging video services into intensives



 


Learn more about Kia Abrera:


Braveworks Inc

Kia-Abrera.com

Instagram: @kia_abrera

The Brave Founders Jumpstart Kit



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com