EP 55: Tara McMullin on What Simplification in Business Looks Like in Practice and Playing the Role You Want to Play While Having Fun With It

 


What have you overcomplicated in your business recently?


 


Are you trying to solve problems by adding more to your plate
rather than taking something off?


 


It’s not just you. There’s a human tendency to add and look for
more things to do whenever we have a problem that needs solving,
when subtraction might be the best solution.


 


Add a culture where what we do is who we are, and overwork is
treated as equivalent to good work, and it’s easy to see how that
tendency gets amplified.


 


On today’s episode I’m excited to have badass business owner,
Tara McMullin.


 


Tara McMullin is a coach, community builder, podcaster, producer,
and writer. She’s the founder of What Works, a digital platform
for small business owners who are building strong, resilient and
sustainable companies.


 


AND she’s the co-founder of Yellow House Media, which you might
recognize from the credits at the end of this show every week.
That’s right, that’s how I know Tara, because her company is the
reason I have a podcast every week.


 


She’s a brilliant thinker, writer, strategist, she has her own
podcast, What Works, which has been downloaded over 2 million
times, she’s an international speaker and she’s been featured in
Fast Company, Forbes, Inc, and The Huffington Post.


 


I’m delighted to share this conversation with you where we go
deep on topics around being overworked business owners, what it
really takes to find that freedom and flexibility and how
simplicity is usually the answer to business challenges.


 


Tune into this episode to hear:


How Tara is simplifying her social strategy by only posting
“remarkable” content, and how it’s working

Why the question, “who are you without the doing?” totally
knocked her for a loop

How building structures in your business that reject overwork
can only take you so far if you’re not doing deep work to shift
your mindset

How knowing what values motivate you can help you lean into
your strengths and identify your weaknesses



 


Learn more about Tara McMullin:


What Works

What Works Podcast

Yellow House Media

Standout Podcast Club

Instagram: @tara_mcmullin



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com



 


Resources:


Can't Even: How Millennials Became the Burnout Generation,
Anne Helen Petersen

The Ezra Klein Show: Tressie McMillan Cottom on the
Moral Panics of Our Moment

Hurry Slowly Podcast: Who Are You Without the Doing?

Enneagram Type Descriptions