EP 57: Evelyn Powers on Evolving, Adapting, and Making Good Choices–in Business and in Life

Are you evolving in your business? With your industry?


 


Or are you fighting it, scared to take the steps you need
to take to build the business you know you want?


 


Sometimes it’s learning new skills, sometimes it’s learning new
softwares.


 


It can be especially challenging when you’ve been in business for
a long time and you’re ready to just know how things work.


 


But really, that’s what business is — a constant evolution. And
if you don’t get used to including the learning and evolving as
part of the process, you may very well get stagnant and wonder
why the business isn’t growing in the direction you want.


 


On today’s episode I’m excited to have badass business owner, and
super badass woman that I have had the pleasure of working with
over the last few years, Evelyn Powers.


 


Evelyn founded Design Powers 25 years ago, and her business has
evolved from being a graphic design firm serving mid-sized
companies and nonprofits with print work, to a web design firm
for professional small businesses and entrepreneurs.


 


I’m excited to share her story of starting her business because
she wanted to be home more for her two then-young children and
how she’s evolved and grown over the years to keep up with the
total transformation in the design industry from print to web.


 


Today, Design Powers is in the midst of a complete rebrand to
niche further in on small business creatives, founders and
experts who have “legit” businesses, but uncommon and
unconventional offers, and seek authority through excellence and
conviction.


 


We talk about the need to evolve, the challenges that come up,
and how if you want success, getting comfortable with evolving
and adapting is critical.


 


Tune into this episode to hear:


The lessons about failure and breaking bad habits and making
good ones Evelyn learned from quitting smoking in her 20s

Why she took the leap to taking on large web-based projects,
and why now she’s narrowing her focus to work with creatives and
“brands of conviction”

How balancing the relationship of time and price in your
offerings helps you balance business and life



 


Learn more about Evelyn Powers:


Design Powers

7 Power Tools Brand Guide, Logo File Format Guide and More

Instagram: @designpowers

Facebook: @designpowersinc

Connect with Design Powers on LinkedIn



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com