EP 58: Mike Michalowicz on Authorship as a Vocation and Why Your Book Isn't Just a Glorified Business Card

A lot of us are scared to share our best stuff because then we
think people won’t hire us or pay us for it. But why would we
want to hide our best stuff behind a paywall?


Yes, some of your audience will take your expertise and go the
DIY route. But if you use your ideas to build your platform, know
that some of the people watching will want more from you. And
they’ll pay you for it.


That’s the top advice from today’s guest. I’m delighted to have
the one and only Mike Michalowicz on the show. Mike is going to
share some behind the scenes stories about his rise to fame as an
author and entrepreneur, and some of the things that did and
didn’t work along the way.


You probably know Mike as the author of six, soon to be seven,
incredibly influential books for entrepreneurs including Profit
First, The Pumpkin Plan, Fix This Next, Clockwork, Surge, and The
Toilet Paper Entrepreneur. His next book, Get Different, is out
in September and available for preorder now.


But what you may not know is where he got all these crazy ideas.
Before we wrote his first book, by his 35th birthday Mike founded
and sold two multi-million dollar companies. Confident that he
had the formula to success, he became a small business angel
investor…and proceeded to lose his entire fortune.


That’s when he started all over again, driven to find better ways
to grow healthy, strong companies. Since then Mike has devoted
his life to the research and delivery of innovative, impactful
entrepreneurial strategies to you.


 


Tune into this episode to hear:




Two audience segments who will buy your book, and why sharing
ALL of your expertise matters to both of them




Mike’s licensing model of collaborating with experts to write
books and create service offerings that allows everyone to do
what they’re best at




A look inside publishing today, from self-publishing, whether
you really need an agent, to success on the backlist and
expanded editions of older books




Why marketing best practices quickly become invisible as
they’re used more and more widely




Two pieces of tactical advice Mike gave Pia when she was
about to release her book that she still swears by




Learn more about Mike:




MikeMichalowicz.com




Facebook




Instagram: @mikemichalowicz




Mike’s Free Resources!




Learn more about Pia:




No BS Agency Owners Free Facebook Group




The Show Your Business Who's Boss Crash Course




Start reading the first chapter of my book




Piasilva.com