EP 60: Iman Khan Spills Selling Secrets During Online and In Person Events, the Danger of Under Pricing, and Working on His Abundance Mindset

Pricing conveys value. If a potential client is wondering if
they’re going to get bombarded with upgrade offers once they sign
up, they won’t sign up. Being underpriced can and does hurt you.


 


When your price reflects the value of the service or package,
your clients can trust that they’ll get what they’re paying for.


 


But how do you know when your price reflects your value?


 


On today’s episode I’m excited to have badass business owner and
former business coach of mine, Iman Khan.


Iman and his wife Afrin own Red Elephant Inc, where they are on a
mission to empower people to empower others to make real
change in the world by finding their platform and voice.


I’ve known Iman and Afrin for nearly 10 years, from back when
they still lived in New York and their events were one of the
places I turned to most to find MY voice.


 


When they were building their business and honing their system,
Iman and Afrin tweaked and tested and tweaked again until they
found what works consistently, and that includes pricing.


 


And while their core system hasn’t changed, those adjustments,
tweaks and pivots have been more key than ever for them in the
last year as their business moved from live events to online with
hundreds and hundreds of Zoom rooms.


 


They definitely succeeded, and today Iman is going to share some
of the strategies they used to make online events engaging,
entertaining and most importantly, impactful.


 


Tune into this episode to hear:


• How reviving and restructuring the delivery of older programs
helped Red Elephant pivot quickly when the world shifted online


• How their network pushed their business to evolve from
producing events to teaching entrepreneurs how to sell from the
stage and run their own events


• How tweaking and testing led to a system that works, and why
they don’t mess with it now that it does


• What makes in-person, multi-day events worth the investment of
time, energy and the costs of hosting


Learn more about Iman:


Red Elephant Inc

Instagram: @RedElephantInc

Facebook: @RedElephantInc



Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com



Resources:


The Landmark Forum