EP 61: Bruce Eckfeldt on Leveraging Opportunities, Scaling Your Business, and Breaking Into a New Field with Maximum Impact

Do you know what you really want from your business? It’s not
enough to say “I want more money,” or “I want to scale.” What is
your life going to look like when you get there?


 


What role do you want to play? What do you want to do every day?
CEOs can bottleneck a company faster than anyone else when
they’re not actually doing the right job.


 


There’s no one right answer but there is an answer for you.
Knowing what that is will help you make strategic decisions about
how, when, why or even whether to scale up your business.


 


Strategic thinking and planning is something most small
businesses don’t do enough of, but getting that clarity can set
you up for success.  And really, you aren’t going to get
where you want to go if you don’t know where you are going!


 


Dream big! Then make strategic decisions and actions to turn it
into a concrete reality.


 


Like today’s guest, badass business owner Bruce Eckfeldt. Bruce
has settled into a life and a business where he gets to play, and
pick and choose projects of all different kinds, which is my
total dream scenario.


 


After building, scaling and selling his own technology consulting
firm in 2003, Bruce became a strategic coach and advisor to
early-stage CEOs and their leadership teams. He hosts two
podcasts, Scaling Up Services and Thinking Outside the Bud and
writes weekly for Inc.com on leadership and strategic business
growth.


 


I always get inspired talking with him so I’m excited to share
his wisdom and decades of experience.


 
Tune into this episode to hear:



Why scale isn’t just about the number of people on your team
and why a CEO needs to think like a coach




Why figuring out your role in your business drives strategy
decisions




How to keep boredom out of the equation when focusing
strategically for scale




How to level up your client base by leveraging your knowledge
of your current clients’ needs


Learn more about Bruce:



Eckfeldt & Associates




Inc.com Column




Scaling Up Services Podcast




Thinking Outside the Bud Podcast




Instagram: @bruce_eckfeldt




Connect with Bruce on LinkedIn


Learn more about Pia:



No BS Agency Owners Free Facebook Group




The Show Your Business Who's Boss Crash Course




Start reading the first chapter of my book


Resources:



Dream Team Predictive Index Workshop