EP 63: Matthew Capala Gets Real About Website Psychology and the Modern SEO Way

SEO can easily become a massive distraction for the small service
lifestyle business owner.


 


Yes, it has value, but with changing algorithms and conflicting
advice and best practices out there, figuring out when and how to
spend your time and attention on SEO is confusing at best.


 


And what’s the one thing that really matters when a potential
client lands on your website?


 


The same thing as when you meet them at a networking event.
Trust.


 


The split second impression that clients have of you and whether
or not they trust you and want to learn more, happens when they
see your website.


 


Look at your website. Would you trust you?


 


Everyone has SOMETHING that they can put front and center to
demonstrate that other people trust them, and therefore, that you
the viewer should trust them too.


To help you figure out what those trust symbols are, I brought an
old friend and colleague, badass marketer and business owner,
Matthew Capala to the show.


Matthew Capala is keynote speaker, entrepreneur, the founder of
Alphametic, an SEO marketing agency in Miami, and author of the
new book The Psychology of a Website.


And he knows more about SEO than anyone I know.


Tune into this episode to hear:




How search algorithms are changing to monitor user behavior,
not keywords and backlinks




Three key things your homepage needs to establish trust




How the user experience of your website affects your search
ranking




Tips for using transactional keywords to drive quality search
traffic




How to build a website with SEO in mind from the beginning




Learn more about Matthew:




About Matthew




Alphametic




Instagram: @searchdecoder




Twitter: @searchdecoder




FREE SEO Toolbox




The Psychology of a Website: Mastering Cognitive Biases,
Conversion Triggers and Modern SEO to Achieve Massive
Results, Matthew Capala




Learn more about Pia:




No BS Agency Owners Free Facebook Group




The Show Your Business Who's Boss Crash Course




Start reading the first chapter of my book




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