EP 64: Michelle Mazur Drops Truth Bombs on Messaging, Copywriting, and Bro Marketing

How’s your messaging?


 


If you’re struggling with marketing your business and every time
you sit down to write copy–any copy–feels like an epic slog
because you don’t know what to say, you’ve got a messaging issue.


 


Everyone wants their marketing to connect with their audience,
but if you’re unsure of what to say or not say, or you’re winging
it every time, the problem isn’t your copy, it’s that you don’t
know what your message is.


 


Distilling what you do into a consistent, clear, impactful
message that is reflected in every piece of marketing you produce
isn’t easy, but it will make your life–or the lives of anyone you
hire for marketing help–easier once you figure it out.


 


To help us get there, I have the Communication Rebel herself,
badass business owner Michelle Mazur.


 


Michelle works with brilliant business owners who are shaking
things up, but having trouble talking about it. She combines the
tools of successful social movements with the qualitative
research skills she earned in her Communication Ph.D. to help
them craft their powerful, captivating message.


 


She's the author of the 3 Word Rebellion and has been featured in
Fast Company, Entrepreneur, and Inc. Michelle knows that speaking
about what you do in a clear and captivating way is the key to
reaching the people you could help the most and making more money
in your business.


 


We chat about the problem with bro marketing, lament about the
prevalence of online courses from people who did something once
and Michelle helps clarify the difference between messaging and
copywriting.


 


Tune into this episode to hear:


Why crafting solid, thoughtful messaging lets you leave
behind manipulative “bro marketing” tactics

How consistency and staying on message allows you to bring
nuance and simplicity to your marketing

How consistency builds the authority and trust that makes you
an expert, not an influencer

Why marketers and copywriters are not there to craft your
message, but how having the right outside help can give you the
distance to get clear on your messaging



 


Learn more about Michelle:


Communication Rebel


3 Word Rebellion: Create a One-of-a-Kind Message That Grows
Your Business Into a Movement

Instagram: @DrMichelleMazur

Connect with Michelle on LinkedIn

Duped: the Dark Side of Online Business Podcast

Rebel Uprising Podcast: What’s the Difference Between
Messaging, Marketing and Copy?

Three Word Rebellion



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com