Summer Quickie: Melanie Gow on the Getting to the Core of a Story

There is so much talk about story.


What’s your story? You need to have a good story for your brand.
Blah, blah, blah.


I think a lot of people don’t actually understand what “story”
really means and how to use it to build your brand.


So today, I wanted to revisit a clip from Episode 23 with Melanie
Gow, the brilliant mind behind my TED Talk last year.


Melanie understands story deeply. She is so good at cutting
through the BS and getting to the core of what somebody’s story
is — where they came from and how that has shaped who they are
and how they see the world.


I hope this clip inspires you to think about what other stories
you have inside you that have shaped who you are and how those
stories can be brought out to add color and depth to your brand
and your brand story.


 


Tune into this episode to hear:


Why beliefs and context inform all of your stories

How the process of unpacking your sociocultural influences
can reveal stories

Why it’s more than just changing the stories that don’t serve
you, you have to replace or reframe them



 


Learn more about Melanie:


Awaken the Legend Within

Twitter: @MelGow

Connect with Melanie on LinkedIn



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com