EP 68: Talia Koren on How an Intentional and Wildly Successful Instagram Strategy Fueled the Growth of Her Business

What really goes into building your platform?


 


Whether it’s Instagram, Facebook, LinkedIn or another site,
building an audience for your business through social media
presence can be a key piece of marketing your business.


 


Actually getting traction and followers, however, can seem like a
mysterious process. It’s not often that someone with a large
following opens up about just how they did it.


 


Which is why today’s episode is super valuable.


 


Talia Koren is the founder of Workweek Lunch, a blog and digital
meal plan subscription that helps thousands of people all over
the world master meal prep. Talia is a self-taught home cook and
she started WWL in 2016 to teach her peers how to cook easy,
balanced meals to save time and money. Since then, she has grown
her Instagram following to nearly 500k followers.


 


And she’s willing to share the details of how she did it.


 


We’d all like to have secret weapon to get attention and sales
with minimum time and effort, and Talia’s approach is not that.
It’s going to take time and effort to get the kind of results
Talia did.


 


But you can build an intentional strategy that will pay off, that
will make you money, and will bring new opportunities to you.


 


Tune into this episode to hear:


Why you should focus on just one or two metrics in your
analytics

How to track trends and translate them for you brand to
create highly-shareable content

Why you can’t blame the algorithm if you’re not experimenting
with your content

Why point of view and consistency are the two most important
things in your control

Why you need to show your face and show up in your DMs and
comments, and how that can shift as your brand grows



 


Learn more about Talia:


Work Week Lunch

Join the Work Week Lunch Program

Instagram: @WorkWeekLunch



 


Learn more about Pia:


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course

Start reading the first chapter of my book

Piasilva.com



 


Resources:


Talia’s Blog: What Actually Goes Into Growing An Instagram
Account To 100k

Talia’s Blog: Insights From Doubling My Instagram Following
In A Year (150k-300k)

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