Ep 71: Philip Morgan Explains Why Our Relationship to Risks Matters a Whole Lot When Picking Our Business Strategy and Specialization Area

How much risk are you willing to take?


For some, the idea of taking a giant leap of faith is
exhilarating. For others, the idea instantly makes them queasy.
Where you land on that continuum will change depending on the
greater circumstances of your life, too.


Your relationship to risk affects your business and the choices
you’ll make. 


When it comes to finding your niche, your comfort with
uncertainty and risk will have a major impact in the direction
you choose to go. Or the directions you can even imagine going.


All businesses come with some level of risk and uncertainty. So
how do you manage your relationship to risk in your business so
that you don’t get mired in indecision or leap headfirst into an
unproven venture?


To talk about risk, I’m catching up with Philip Morgan.


Philip Morgan is an expert on experts. He works with independent
consultants to help them hone their area of specialization,
cultivate their expertise, and monetize their IP. His book, The
Positioning Manual for Indie Consultants has helped thousands
transform their businesses.


We talk about building authority and expertise, how to find your
niche and positioning, what it takes to build an expert business
and some self-psychoanalysis in the process.


Tune into this episode to hear:


Shifting your mindset to what you’re gaining instead of what
you’re losing when you’re trying something new

The relationship between risk tolerance and how you choose to
specialize

Imposter syndrome and finding or making space in your niche

Two challenges Philip uses to help clients build comfort with
their expertise



Learn more about Philip: 


Philip Morgan Consulting

Twitter: @Philip_Morgan

The Self-Made Expert podcast

The Positioning Manual for Indie Consultants: Find the
Strategic Beachhead that Will Amplify Your Visibility, Momentum,
Impact and Profit



Learn more about Pia: 


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course 

Start reading the first chapter of my book

Piasilva.com



Resources:


The Prosperous Coach: Increase Income and Impact for You and
Your Clients, Rich Litvin and Steve Chandler (Author)

Write Useful Books: A modern approach to designing and
refining recommendable nonfiction, Rob Fitzpatrick