Ep 74: Seth Erickson Shares His Research and New Book on Why Storytelling in Business Works and How We Can Tell More Engaging Stories

You know you’re great at what you do. You know how to deliver
value to your customers. But when it comes to communicating that,
you’re struggling.


A lot of people suck at communicating to their customers so that
they stand out.


But there is a method that is as old as humanity, and is ten
times more effective than just telling customers what you do:
Storytelling.


I’m sitting down with Seth Erickson to talk about how to use
storytelling to connect with your audience, whether your brand is
business or personal, and why your story evolves with your
business.


Seth Erickson is the owner of Storify Agency and the author of
How to Hack Humans: Storytelling for Startups. He has built a
career merging business creativity and wit and he trains startups
to use storytelling to communicate their value to investors and
to the marketplace. His goal is to reduce the number of startups
that fail–90%!–by incorporating storytelling so their
presentations and products stand out.


Tune into this episode to hear:


Why it’s 10x more effective than just telling customers what
you do

Why personal brands need different stories than business
brands

How your story can and must evolve over time in a changing
marketplace



Learn more about Seth: 


Storify Agency

How to Hack Humans: Storytelling for Startups

Read the first chapter of How to Hack Humans for FREE:
https://www.storifyagency.com/pia

Connect with Seth on LinkedIn

Instagram: @OriginalSethErickson



Learn more about Pia: 


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course 

Start reading the first chapter of my book

Piasilva.com



Resources:


Winning the Story Wars, Jonah Sachs


Building a Storybrand: Clarify Your Message So Customers Will
Listen, Donald Miller