Ep 76: Hillary Weiss on Finding, Visualizing, and Showcasing the Thing That Makes You Special in the World

What’s holding you back from putting yourself out there, whether
in articles, on social media, in videos, or just sending emails
to your list?


If you’re waiting to be good enough, spoiler alert: you’re never
going to be good enough until you start doing it. 


Yes, you'll probably feel embarrassed by your earlier efforts and
outputs. I feel the same way! But this is an unavoidable part of
the journey on the way to mastery and finding that thing that
makes us unique.


To chat about developing your unique voice and putting yourself
out there online, among other things, I’m talking to Hillary
Weiss.


Hillary Weiss is a creative director, positioning coach, and
founder of Statement Piece Studio. She’s also the co-host of the
cult-favorite Youtube marketing talk show Hillary and Margo Yell
at Websites (#HAMYAW), and has had her work featured on Business
Insider, The Next Web, The Observer, and more.


Since 2011, she’s helped thousands of brands all over the world
get seen and heard (and make serious cash) through her one on one
client work, writing, coaching, and videos. Nowadays, she’s on a
mission to help more small businesses define their “statement
piece”, a.k.a. the bold point of view that makes them radically
relevant to their perfect people.


Tune into this episode to hear:


How Hillary built her copywriting experience into brand and
positioning coaching, and why you need a position before you have
copy

How being able to notice and explain your unique process
helps you develop mastery and differentiate yourself in the
market

Why content marketing is like insurance for your business

How to develop visual language that supports your brand



Learn more about Hillary:


Statement Piece Studio

Instagram: @hcweiss

Twitter: @hcweiss

Hillary and Margo Yell at Websites

Free Statement Piece Framework



Learn more about Pia: 


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course 

Start reading the first chapter of my book

Piasilva.com