Ep 82: How Do You Sell Something That All Your Competitors Are Giving Away for Free?

In the creative agency space, almost everyone follows the same
process to close clients. I did too. 


First, you network to find potential clients. Then when you find
the client, you have multiple meetings, hold free consultations
and free strategy sessions or phone calls to figure out what the
client needs and wants. Then, you create a proposal that finally
(hopefully) wins you that client.


I don’t know about you, but my proposals were incredibly detailed
and specific and it was a TON of work. And whenever you don't win
it, all that time that you spent with that one potential client
is gone. Lost.


I knew I had to stop spending so much time and energy writing
proposals for clients who were never going to close. 


So I quit doing proposals for free. And you can too.


Tune into this episode to hear:


How to use a lead product to stop doing proposals and start
getting paid

How to create a lead product that is clear, actionable and
valuable for your clients

Why a lead product sets you apart as the expert even in a sea
of free proposals

Why signaling that your time is valuable from the outset
means less client sticker shock and more free time to really
develop your business



Learn more about Pia: 


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course 

Start reading the first chapter of my book

Piasilva.com