Ep 88: Truth Bombs About Retainer Models and Why They Are Not Profitable

Retainer model clients. Are they the holy grail of small
agencies? Or the source of their eventual downfall.


So many small agency owners are stuck in a feast or famine cycle
with client work and marketing. They’re either spending all of
their time on client projects or they’re spending all of their
time hustling for clients and not making money. 


It’s a stressful way to run a business. 


Eventually, a lot of business owners get to a point of asking
themselves, “Wouldn’t it make more sense to put some of these
clients on retainer? A monthly fee for ongoing work would stop
the feast or famine work/client chasing cycle, give me a steady
income, and give me a sense of security.”


It makes logical sense.


And yet, I still get contacted by a lot of one to two person
branding agencies, who have clients on retainer, and they’re
still working all the time and they’re still not making enough
money to actually feel safe.


And they still ask me if the answer is to get more retainer
clients. To that, I always say, NO.


I am avidly against retainer clients for small agency owners. And
I’m going to tell you exactly why I think they give a false sense
of security and are the absolutely wrong strategy to implement if
you want more profit and more freedom in your life. 


Tune into this episode to hear:


Why it’s almost impossible to make a real profit on retainer
clients

How retainer clients can leave you feeling like an employee
with no benefits

How retainer clients can hurt the foundation building of your
business by giving you a false sense of security

How to get off the retainer treadmill and sell profitable,
project-based work



Learn more about Pia: 


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The Show Your Business Who's Boss Crash Course 

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