Ep 89: Rochelle Moulton and Jonathan Stark Dive Deep on Productized Services, Fixed and Value-Based Pricing, and Building Authority

Productizing your services is a hell of a great way to run a
business, make better money and live a more sustainable life.


For me, it was the answer to years of chasing clients and
struggling to keep my branding projects profitable for my small
agency.


Productizing my services completely turned my business around
within just a couple of months and I went from $40,000 in debt to
$500,000 in sales in just 12 months. 


But like any business model, there are constraints. Where are
those constraints? And what value or opportunities might be left
on the table when you productize?


After listening to Rochelle Moulton and Jonathan Stark talk about
productized services on their podcast, I knew I had to invite
them over to dig into it some more. We’ll talk about constraints
of the model for a small agency and where we’ll have to agree to
disagree.


Rochelle Moulton turns independent consultants into authorities.
The author of The Authority Code: How To Position, Monetize And
Sell Your Expertise, she has been called “an emotional Red Bull”
for her balance of inspiration and practical advice. She co-hosts
The Business of Authority and is a leading voice in the
independent consulting space.


Jonathan Stark is a former software developer who is on a mission
to rid the world of hourly billing. He is the author of Hourly
Billing Is Nuts, the host of Ditching Hourly, and writes a daily
newsletter on pricing for independent professionals.


Tune into this episode to hear:


Why Rochelle says productized creative services can lead to
mediocre work 

Where Jonathan says you might be leaving money on the table
with a flat fee product

Why value exists in the transformation, not the tools or the
labor

Key differences between productized services and value-based
pricing and how they can work together

How building your authority builds value into into your
products and into your business



Learn more about Rochelle Moulton:


RochelleMoulton.com

Twitter: @ConsultingChick

The Authority Code: How to Position, Monetize and Sell Your
Expertise

The Business of Authority Podcast



Learn more about Jonathan Stark:


JonathanStark.com

Hourly Billing Is Nuts

Ditching Hourly Podcast



Learn more about Pia: 


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course 

Start reading the first chapter of my book

Piasilva.com