Ep 98: Justina Cerra Lucas Breaks Down What Marketing Really Is and What It Isn't

Doing marketing can really suck.


It can suck your time. It can suck your energy. And a lot of
marketing out there well, kind of sucks.


Which is where today’s badass business owner comes in. 


Justina Cerra Lucas is the founder of 218 Creative, where she
helps creatives and entrepreneurs book more clients with
marketing that doesn’t suck.


Justina doesn’t believe that there’s a one-size-fits-all solution
to your marketing, but she also believes that it doesn’t have to
be complicated or overwhelming. In fact, she says
over-complicating it is one way that leads to sucky marketing.


We’re going to chat about what it looks like to create a
marketing plan that doesn’t suck, especially for creatives,
agencies, and people who are out there selling branding and
marketing, but just can’t do it for themselves.


Justina Cerra Lucas is a marketing professional by day and cat
mom by night. With over a decade of experience in marketing
across industries ranging from nonprofit to Hollywood
entertainment and everywhere in between, she found that her
favorite people to work with are other creative small business
owners. She's been around long enough to bring thoughtful
strategy to the table and knows that marketing doesn't
necessarily have to be complicated in order for it to be
successful. Empowering others to be able to carry out their
marketing confidently is her jam.


Tune into this episode to hear:


Why you have to stop taking generic marketing advice from
other business owners

How to stop asking yourself what you should be doing and
think like your target audience

Why agency owners need to focus on building a real marketing
strategy, not getting on TikTok

How to set your marketing budget with the ROI in mind



Learn more about Justina Cerra Lucas:


218 Creative

Instagram: @218Creative

Facebook: @218CreativeCommunications

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Learn more about Pia: 


No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course 

Start reading the first chapter of my book

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