Ep 112: Dan Gingiss on What Makes a Memorable Customer Experience (Which Does Not Mean Expensive)

You might not think of customer experience as marketing, but it
is.


If you’re a small agency, you might not be thinking about
building long-term customer loyalty. Clients come and they go.


But if they had a killer experience with you? They’re probably
telling their friends. And if they had a terrible experience with
you, they’re definitely telling their friends.


Today I’m sitting down with Dan Gingiss to find out why creating
a memorable customer experience is part of marketing your
business, and what makes an experience stand out.


Dan Gingiss is an international keynote speaker and coach who
believes that a remarkable customer experience is your best sales
and marketing strategy. His 20-year professional career included
leadership positions at McDonald’s, Discover and Humana.


Dan is the author of two books, The Experience Maker and Winning
at Social Customer Care, and also co-hosts the Experience This!
podcast.


Tune into this episode to hear:


Why it’s worth it to invest in your customer experience

Why customer experience is a key way to compete in a crowded
market

How to make yourself memorable without spending a ton of
money

When a gift is a gift, and when it’s really marketing



Learn more about Dan Gingiss:


DanGingiss.com

The Experience Maker

Winning at Social Customer Care

Connect with Dan on LinkedIn



Learn more about Pia: 


No BS Launchpad

No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course 

Start reading the first chapter of my book

Piasilva.com

The 50/25/25 Rule to Profit and Freedom Mini Course



Resources:


Giftology, John Ruhlin

Punkpost