Ep 113: How to Raise Your Prices Sustainably and What Premium Pricing is Really All About

I know you’ve heard this advice before: “You should raise your
prices because charging premium prices is the best way to run a
business.”


And premium pricing does give you more profitability,
flexibility, and freedom in your business and in your life.


But where are you supposed to start? What happens when you do
raise your rates? How are you supposed to muster up the
confidence to charge five or ten times you current rates when
you’ve never been paid that?


I think that this advice — "Just raise your prices because you're
worth more than you're charging" — is the worst advice you
can get.


Today, I break down my experience raising my own prices so you
can review your rates confidently and raise your pricing
sustainably.


Tune into this episode to hear:


What your client really hears when you go back to them with
your old, lower rate

The two parts to premium pricing

The strategy for raising your rates without getting cold feet

The catch-22 to avoid when you’re balancing pricing and value



Learn more about Pia: 


No BS Launchpad

No BS Agency Owners Free Facebook Group

The Show Your Business Who's Boss Crash Course 

Start reading the first chapter of my book

Piasilva.com

The 50/25/25 Rule to Profit and Freedom Mini Course

Pia Silva: When You Bank True Confidence, Anything Is
Possible | TED Talk